After the change of ownership of Starbucks' assets in Russia, the naming of the new brand has drawn attention. On August 12, the Russian Federal Service for Intellectual Property (Rospatent) received applications for Sturbucks (not a typo) and three other trademarks, with the final name yet to be determined. Previously, rapper Timur Yunusov, along with Anton Pinsky, owner of the catering company Pinskiy&co, and the Syndicate company under Senator Arsen Kanokov, jointly acquired and managed Starbucks' assets in Russia. The new brand is planned to open in mid-August and will be open to the media on August 16. They had considered using a Lego bear as the logo and incorporating the singer's signature, but later switched to thermal printing due to the workload. This article reviews the sequence of events, trademark options, and netizen reactions. [more…]

Well-known yogurt brand Blueglass was fined 400,000 yuan by the Beijing Chaoyang District Market Supervision Administration for an advertisement that carried hints about male function. In May of this year, the brand launched the "Superboy Boyfriend Power Wins a Round" series, adding ingredients such as cistanche, polygonatum, and ginseng, and paired it with advertising slogans such as "I won't sell to anyone under 18," which sparked consumer backlash. Regulators determined that its advertisement was vulgar, bordered on pornography, and violated public order. After the case came to light, the brand removed the related advertisement, but recently reporters found that the ad image still exists in the mini-program, and the product has been renamed "Good Spirit Wins a Round," while the ingredients still include maca, deer penis, and other components. As coffee enthusiasts, we pay attention to the boundaries and compliance issues of brand marketing. [more…]

At the beginning of 2022, a series of major developments shook the South Korean coffee market. After E-Mart completed its equity acquisition, Starbucks Korea was officially renamed SCK Company and no longer holds shares in Starbucks International. Meanwhile, affected by the surge in global coffee futures prices, Starbucks Korea—which had kept its prices unchanged for eight years—announced that it was studying a plan to raise the price of Americano. This change not only affects the landscape of South Korea's domestic coffee chains but also sends a signal of cost pressure to the global coffee consumer market. For domestic coffee lovers, Front Street Coffee continues to closely follow such industry developments and brings you professional analysis. [more…]

Recently, a Hong Kong netizen spotted a coffee shop called "Maners" in a large local supermarket. Its logo, decor, and product posters closely resemble those of mainland Manner, and it even offers a 5-yuan discount for bringing your own cup, sparking suspicions of a knockoff. However, the truth is surprising—this store is actually Manner's legitimate outlet in Hong Kong. Because the "Manner" trademark has already been registered by another Hong Kong company, Manner was forced to adjust its name and launch as "Maners." The trademark application was rejected and failed on review. Although it can currently continue to be used, it is not legally protected and carries future infringement risks. This renaming saga not only led fans to mistakenly attack the real brand but also sounded a warning about trademark layout when brands go overseas. [more…]

The fate of Starbucks in Russia has finally been settled. From suspending operations in March of this year to announcing its exit from the market in May, 130 stores were once at a standstill. At the end of July, Russian rapper Timati announced via social media that the local catering company Pinskiy&Co had successfully completed the acquisition of Starbucks' assets in Russia. The new brand name and logo have not yet been determined, but the first store is scheduled to open in August, and the number of stores will exceed 200 by September. What are the details behind this acquisition? How will the new brand make a fresh start? This article takes you through the entire course of events. [more…]

In today's consumer market, homophonic puns are no longer dismissed as a cheap word game; instead, they have become the traffic code for major brands' advertising copy. From Heytea renaming Duck Shit Aroma to Duck Joy Aroma, to Starbucks playing with surname homophones and English double entendres, behind these clever one-character twists lies a deeper logic of strengthening brand memory and closing the distance with consumers. This article deeply dissects these breakout cases, exploring why homophonic puns can dominate the punchlines of all age groups, while reminding brands that playing with puns must be done in moderation, to avoid backfiring due to vulgarity or cheap cleverness. [more…]

McCafé recently made a big move—announcing its separation from McDonald's coffee and renaming its signature latte to "Milk Latte." This move sparked quite a bit of discussion: What exactly is the difference between McCafé and McDonald's coffee? And what is this new "Milk Latte" thing? It turns out McCafé has always operated as a store-within-a-store, focusing on freshly ground coffee, while the McDonald's fast-food area sells pre-ground drip coffee. After going independent, McCafé launched four Milk Latte products, with an increased amount of coffee grounds and a 30% higher milk ratio, resulting in a richer taste. Currently, there are nearly 2,500 McCafé stores nationwide, with plans to accelerate expansion in the future. Want to know the story behind this "breakup"? Read on. [more…]

When ordering at Starbucks, staff usually write the customer's name on the takeaway cup to distinguish drinks and make it easier for customers to collect them. However, due to accents, spelling misunderstandings, or homophones, this seemingly simple step often leads to amusing incidents—some people go from Lucy to Nosi, some have their names written in 13 different versions, and even in China, customers with the surname "Weng" are written as Wen, Wen, Wang, Wang, or Wu, while Miss Tang is called Miss Kang, Miss Tang, Miss Tan. Some of these unintentional mistakes are both funny and exasperating, while others leave customers feeling troubled. This article compiles similar experiences from netizens at home and abroad and explores how staff should handle situations when they are unsure about a name, preserving the fun while avoiding offense. [more…]

Panama occupies a key position on the international coffee map thanks to Geisha, and the many estates that nurtured it are equally worth exploring. This article focuses on the Kotowa family—from Joseph McIntyre's purchase of Caroline Farm in Boquete in 1916, to Alexander Duncan McIntyre's move to Panama in 1925, the renaming to Carolina and the building of a processing plant, to the third generation's Ricardo Koyner and his daughter Victoria running it together, a four-generation planting history unfolds. The article also explains in detail the origin of the Duncan estate's name, the layout of its seven farms, the ancient water-powered processing equipment, and the sun-dried Caturra that Front Street Coffee sourced: 1,650–1,750 meters elevation, medium-light roast, with a cup profile showing floral notes, red grape, candied fruit, prune, and brown sugar nuances. [more…]

Latte is practically a staple in every coffee shop, yet even for the same "latte," the cup size and flavor can vary wildly from store to store. This article traces the historical origins of latte: from the 17th-century European habit of mixing coffee with milk, to the first appearance of the term "Caffe e latte" in an American writer's travelogue in 1867; from the invention of the espresso machine and steam wand, to Italian immigrants in California in the 1950s and 1960s renaming the milkier cappuccino as latte. The article also explores latte's development in the Chinese market, and how Front Street Coffee adjusts its espresso recipes and serving cup sizes based on the characteristics of the coffee beans, helping you fully understand the past and present of this classic milk coffee. [more…]

After Starbucks exited the Russian market, its assets were acquired by a local company and rebranded. On August 17, 2022, rapper Timur Yunusov revealed the new name "STARS COFFEE" and its logo on Instagram, and the official website went live simultaneously. The new brand replaced the mermaid logo with a girl wearing traditional Russian headwear, and officially opened in Moscow on August 18, with all 120 stores planned to resume operations by the end of September. The new stores no longer write cup names by hand, switching to thermal printing, and food has also become pre-made and heated. Marketing experts pointed out that the new owners are striving to maintain continuity between the old and new brands, but the effectiveness of the rebranding still needs to be tested by the market. Russian netizens have been discussing it extensively. [more…]

Nayuki Tea recently quietly changed its store signage at a new outlet in Nanning, Guangxi, with the original "奈雪の茶" becoming "奈雪的茶," and the English logo also changing from NAYUKI to the pinyin NAIXUE. The company officially responded that this is an upgrade move for the brand's seventh anniversary and will be rolled out gradually nationwide. This new tea beverage brand, founded in Shenzhen in 2015 and listed in Hong Kong in 2021, is turning a new page in its eight-year brand history through a visual rebranding that removes Japanese-style elements. Since June this year, its parent company has intensively applied for multiple NAIXUE trademarks, and the signage replacement work at nearly a thousand directly operated stores nationwide has already begun. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

Starbucks' Flat White is a popular milk coffee that many coffee lovers pay attention to, but quite a few people are unclear about where this name actually comes from and how it should be pronounced. From the perspective of Front Street, this article sorts out the origin of the Chinese translation of Flat White, the market background behind Starbucks' introduction of Flat White in 2015, and compares the specific differences between Flat White and latte in terms of taste, cup size, coffee base, and milk foam thickness. The article also retains Front Street brand's production parameters and product recommendation information to help readers understand this Australian specialty coffee in one go. [more…]

The U.S. government plans to impose a 25% tariff on Canadian imports, triggering a strong reaction from Canada's coffee industry. Some independent cafes are renaming "Americano" to "Canadiano" in protest, while the domestic chain brand Tims has chosen to tackle the issue at the supply chain level, planning to reduce its reliance on American suppliers and shift toward local sourcing. However, this adjustment could affect multiple links such as coffee beans, ingredient materials, and packaging materials, thereby impacting product taste, packaging, and even pricing. At the same time, Canadian consumers' acceptance of "100% localized" products remains to be seen, as the previously launched local egg breakfast series met with a cold market reception. [more…]

Canada's national coffee brand Tim Hortons' operating entity in China, Tims Coffee, recently renamed its WeChat official account to "Tims Tianhao Coffee" — the first time the brand has adopted a Chinese name since entering the Chinese market. According to a report by CNR, Tims stated that introducing a Chinese name is aimed at better advancing its localization strategy, deepening its expansion in the Chinese market, and preparing for subsequent entry into lower-tier markets, with an official announcement expected by the end of this month or early next month. From the opening of its first store in Shanghai in 2019, to its Nasdaq listing in 2022, and now to the adoption of a Chinese name, Tims China has been accelerating its expansion every step of the way, with its store target adjusted from an initial 1,500 in ten years to 2,750 by 2026. This article will review Tims China's brand development history, financing and listing milestones, product and pricing positioning, latest financial report data, and store expansion plans, analyzing its determination and strategy for deeply cultivating the Chinese coffee market. [more…]

At the start of the new year, Starbucks announced a collaboration with Shanghai Animation Film Studio's classic animation "Havoc in Heaven," launching peach-flavored coffee drinks inspired by the "Peach Banquet." This news evoked childhood memories for many netizens, but some consumers were not impressed with the collaboration—because based on the available information, the campaign seemed to offer only limited-edition drinks, lacking themed packaging and merchandise. Compared to other brands that frequently release collaborative cup sleeves, tote bags, and other items, Starbucks' sincerity in this collaboration has been questioned, with some netizens pointing out that the limited-edition drinks are actually a hidden menu item that can be enjoyed in advance through customization services. Whether this collaboration can meet the expectations of "Havoc in Heaven" fans remains to be seen. [more…]

This Panamanian Kotowa Estate specialty coffee bean boasts a rich tropical fruit aroma. In its dry fragrance, it presents delicate pink floral notes and intense fruity aromas, primarily fruits such as cranberry, dried fruit, and grapes. After breaking the crust and skimming off the grounds, the coffee greets the palate with flavors of ripe cherries, prunes, and honey-like [more…]

In recent years, SOE coffee has become increasingly common in coffee shops, and many customers ask whether there is SOE the moment they walk in. SOE stands for single origin espresso, referring to espresso extracted from single-origin coffee beans, as opposed to blended beans. Its popularity is not just a matter of a new term, but represents a shift in espresso from the traditional heavily roasted, bitter, and thick style toward a flavor-focused approach. This article begins with the definition of SOE, the background of its rise, and its differences from blended beans, explains why espresso beans require a dedicated roasting curve, and shares the extraction parameters for Front Street Coffee's sun-dried Huakui SOE, the preparation ratios for Americano and latte, and the freshness and roast level issues to watch out for when buying SOE beans. [more…]

Geisha coffee beans were once listed by Forbes as one of the most expensive coffees in the world, and today they are a star of the specialty coffee world. The Geisha produced by Hacienda La Esmeralda in Panama is especially outstanding, and its strict grading system has created different tiers such as Red Label, Green Label, and Blue Label. From the perspective of Front Street Coffee, this article sorts through the history of Hacienda La Esmeralda, its plot divisions, and its brand grading, and breaks down in detail the flavor differences, roasting curves, and brewing parameters of each grade of Geisha, helping you fully understand the real reasons why Hacienda La Esmeralda Geisha is so expensive, and how to taste this legendary variety step by step. [more…]